The Iron Marketer
|
This week's issue is proudly sponsored by 2POINT, more on them at the end. Read Time: 2.5 Minutes The Iron MarketerMarketing is a crazy field. There's a monumental amount of uncertainty & expectation. Marketers are expected to understand every detail of a business/brand + the customer. Not only that, they're expected to generate leads & revenue that will support the entire organization. Talk about pressure... In addition to that, we're entering an uncertain world. Layoffs are widespread, a global recession is taking place. Marketers are often put under a microscope during times like these. To succeed as a Marketer, you have to be made of iron. You have to be immovable in the face of stress & intense expectation. But, how? To Be or Not To BeTo be The Iron Marketer for your business you must have 3 things: 1. Unwavering Self-Belief 2. An Insatiable Hunger For Knowledge 3. A Risk-Takers Attitude Let's break these down... Unwavering Self-BeliefImposter syndrome is real in this industry. 99% of us struggle with it. Am I good enough? Do I know what I'm talking about? Is everyone else smarter than me? My ideas are probably stupid... I should do what they're doing. This way of thinking holds you back. I know I know, it's not always a simple fix. But, you should attack these thoughts head on. The facts are:
If you are unwilling to trust your own judgement, your marketing is doomed to fail. Marketing is about leading the way in an organization & in a customers frame of mind. If you're unwilling to do it your way, you're not The Iron Marketer. An Insatiable Hunger For KnowledgeThe best marketers I know consider themselves students. Students of the game. Constantly experimenting, reading, examining, questioning, researching. Knowledge is the ultimate resource for The Iron Marketer. Understanding:
While self-belief is key, that doesn't mean we forgo the learning process. Learning never ends for The Iron Marketer. A Risk-Takers AttitudeAlong with having self-belief, you must be willing to take risks. Odds are, you've had some pretty crazy marketing ideas. Something really unique for your industry. For some reason, you never acted on it. It usually comes down to being afraid of the risk. Don't get me wrong, risk-management is important. Don't go jumping out of a plane without a parachute. But when you have a creative idea, you have to explore it in full. Do your research, collect the data, assess the budget, mental model the whole way through. Then, ask your peers for advice. Solo-marketer? Ask me. Ask the community. Send some DMs on LinkedIn. Validate your idea. If all the boxes are checked & you still believe it will work. Take. The. Chance. Most marketers tow the line, aiming for some basic % increases every quarter. The Iron Marketer transforms the business & paves the way in the industry. Now, go be The Iron Marketer. Thanks for reading this weeks issue of Marketing 123's, I hope you've found it valuable. Sponsored2POINT, a premium managed digital agency founded in 2006, is looking for partners to help run new locations and markets. Get paid up to 20% commissions for referring new marketing or website clients to the agency or simply handle existing leads and clients in your territory. Email team@2pointagency.com to explore further. Ready to take the next steps?
Promote your brand/business by sponsoring an issue of this newsletter. Transform your content process with this free 5-day course. |
3112 Hallmark Pl, Tyler, TX 75701 |
Marketing 123's
Weekly content to help you become a better marketer.
Read Time: 3 Minutes A life lesson from my Dad When I was 9 my Dad and I stopped at a Chick-fil-A in my hometown for lunch. He's a land surveyor, and there was a big project with a tight deadline coming up. So we'd spent all Saturday morning at the office as he chaotically tried to wrap this project up. I (not paying much attention) had a great morning playing on my Gameboy in the corner. While we weren't a poor family, we were not rolling in cash either. We counted money carefully. Going out...
Read Time: 2.5 Minutes New Year, Old Me? Marketing is one of the most distracting professions. There are always new platforms, new strategies, new opportunities, etc. It's so easy to get caught up chasing trends and whatever the "new thing" is. The problem is this causes marketing teams to make the wrong decisions while chasing shiny objects. The grass isn't greener. So as we go into 2024, this is your reminder that most businesses don't need to reinvent the wheel this year. Often if you have...
Read Time: 4 Minutes Storytelling ... it's a forgotten art. Almost everyone knows what storytelling is. They even say they believe in it. "Storytelling is the most effective way to market a company" "Marketers are storytellers" "Storytelling is the most authentic form of content" You've probably heard statements like this 1000x times, just like I have. The problem is most people don't know how to tell stories. Just like me. But, with thousands of hours in reading, podcasting, leading...