New Year, Old Me?
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Read Time: 2.5 Minutes New Year, Old Me?Marketing is one of the most distracting professions. There are always new platforms, new strategies, new opportunities, etc. It's so easy to get caught up chasing trends and whatever the "new thing" is. The problem is this causes marketing teams to make the wrong decisions while chasing shiny objects. The grass isn't greener. So as we go into 2024, this is your reminder that most businesses don't need to reinvent the wheel this year. Often if you have a campaign or strategy that's working, the trick to scaling is just doing more. Do more, do better. You don't need to add 3 more social platforms, start a newsletter, launch another podcast, etc. Just triple down on what's working for you. Don't Get Me WrongI'm all for innovative strategies, expansion, additional marketing investment, etc. The problem is many marketers take inspiration from companies with infinite marketing budgets for their campaigns. Yet you only have 20k/month to execute with. You have to use your resources wisely. When you are trying to scale your business with a tight marketing budget, it's not time to be innovative. It's not time to launch new channels or test 5 platforms. Build 1-2 successful marketing channels, stay focused. Do more, do better. If you play your cards right you can create a marketing engine you'll be proud of this year. Do this and you'll earn the budget and executive trust to launch any program you want. But remember, first things first. Build where you're at, and make something meaningful. Stop chasing the next opportunity in 2024, every time you switch focus you lose all momentum. That momentum is gold for you and your business. What Are You Building?An email outreach program? Scale your sending limits up, how do you double your outreach? How do you improve your list quality? How do you increase your response rate? How do you reach more markets? How do you approach competitors' customers? A social media funnel? How are you attributing ROI? How can you improve your hooks? How can you improve production quality? How do you increase the publishing cadence? How can you handle community engagement? How do you market to target accounts on social? An ad campaign? How can you improve your cost-per-lead (CPL)? How can you reign in your targeting? How can you improve your ad creative? How can you improve lead quality? How can you approach competitors' customers? There are a million ways to do more and do better this year. Just stay focused. Thanks for reading this week's issue of Marketing 123's, I hope you've found it valuable. If you did, I'd love to hear your feedback here: Leave a Testimonial Ready to take the next steps?Take your brand to new heights by working with me & the 2POINT team. Promote your brand/business by sponsoring an issue of this newsletter. |
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Read Time: 3 Minutes A life lesson from my Dad When I was 9 my Dad and I stopped at a Chick-fil-A in my hometown for lunch. He's a land surveyor, and there was a big project with a tight deadline coming up. So we'd spent all Saturday morning at the office as he chaotically tried to wrap this project up. I (not paying much attention) had a great morning playing on my Gameboy in the corner. While we weren't a poor family, we were not rolling in cash either. We counted money carefully. Going out...
Read Time: 4 Minutes Storytelling ... it's a forgotten art. Almost everyone knows what storytelling is. They even say they believe in it. "Storytelling is the most effective way to market a company" "Marketers are storytellers" "Storytelling is the most authentic form of content" You've probably heard statements like this 1000x times, just like I have. The problem is most people don't know how to tell stories. Just like me. But, with thousands of hours in reading, podcasting, leading...
Read Time: 1.5 Minutes Content Is A Numbers Game There's a lot of advice out there on how to build a business out of organic content. Most of it is too tactical. Build an email list Start a YouTube series Build a blog Have a DM's strategy Optimize your profile Create the perfect link-in-bio While this advice can be great... it's lacking the fundamentals. The Fundamentals 99% of the time when I ask someone about their content strategy, they have an in-depth response. They walk me through their...