Spoke & Wheel
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Read Time: 2.5 Minutes Spoke & WheelFor those unfamiliar, the 'Spoke & Wheel' framework is a proven method for creating massive SEO growth over time. The concept is fairly simple. Let's break it down & see how you can implement it to grow your site. StructureIf you're familiar with the structure of a wheel, you'll know it's made up of three parts:
This exact structure can be mirrored in your website content. The first thing you need to do is create a Hub. A Hub is a piece of content (i.e., a page on your site) that addresses a major keyword you want to rank for. If you sell time tracking software, your Hub might address the keyword 'time tracking software'. Hub content is designed to be broad, like "What does time tracking software do?". These keywords are generally hyper-competitive and difficult to rank for. The second thing you need to do is create your Spokes. Every spoke you add to your structure supports your wheel, just like a real wheel. Spokes are other pages on your site that directly relate to the main keyword but are more niche specific. For example, "Top 10 time tracking softwares" These are all great examples of Spokes you might create based on the Hub we discussed above. Basically, the strategy is to cover the primary topic in as much detail as possible and do so with specific pages for each concept. The way this all rolls together is with Internal Linking. Your Hub should cover the entire subject, including all the topics in the Spokes. But only in a summarized way. If you reference how much time tracking software costs in just a few sentences on the Hub page, you can link that section to the Spoke page, where the topic is explained in more detail. This gives people (and Google) a place to understand even more information about the topic. This inherently makes your Hub page more valuable. When you do this 3-5-10 times, it can start to become an immensely valuable resource. The last part of this is the Wheel. It's fairly simple, the same way you link all the Spokes to the Hub & vice/versa. You also want to link the Spokes to each other. This creates the outer wheel structure as each spoke points to the next. This makes it very easy for people visiting your site to navigate from one topic to the next while keeping all the information relevant to their search. The main value, however, is that Google now views the ENTIRE STRUCTURE when considering rankings. It's not just about the content on one page but the content in the structure as a whole. You're providing so much information & value related to the various searches associated with 'time tracking software' that you're easily viewed as one of the most informative sites on the web. So the next time you're creating a new page on your site, ask yourself: Is this a Spoke or a Hub? If neither... you should probably read this again. Thanks for reading this week's issue of Marketing 123's; I hope you've found it valuable. If you did, I'd love to hear your feedback here: Leave a Testimonial Ready to take the next steps?Take your brand to new heights by working with me & the 2POINT team. Promote your brand/business by sponsoring an issue of this newsletter. Transform your content process with this free 5-day course. |
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