Simplifying Social Proof
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Simplifying Social ProofMost marketers know that social proof is a critical part of converting prospects into customers. No matter what product or service you sell, people need to know that you have a good reputation. They'll be asking questions like: "Is this too expensive?"
"Does this even work?"
"Do these guys know what they're doing?"
"How long have they been doing this?"
"Are there better options out there?"
It's easy to answer these questions yourself, but nobody wants to hear it from you. They want to hear it from people you've helped in the past. That's who they really trust. So this begs the question, how do you provide plenty of social proof? Especially if your product/service is starting from scratch. Here's a few actionable ways you can get early social proof:
Let's break these out. 1. Offer discounted access in exchange for testimonials Again, regardless of your product or service this works. Giving people a incentive in exchange for their kind words is one of the fastest ways to build up a mountain of social proof. Consider offering steep discounts (25%+) in exchange for testimonials. If you're starting from zero you should even consider providing your product/service entirely for free. 2. Repurpose existing social proof Have you received compliments for similar products/services in the past? You may have a use case for repurposing those compliments. Here's an example: You're a freelancer who creates outbound email sequences for B2B companies.
You've just finished & are launching a course to help other freelancers do what you do.
It's likely that you have testimonials from your clients saying how great your email sequences are.
You can easily repurpose that to be social proof for your new course.
The same logic applies to most products/services so long as they are in the same vertical. ie. targeting the same customer, solving similar problems, or tied to the same concept. 3. Call up friends & peers No matter what you do for a living, odds are you know some people doing similar stuff. Maybe you've worked with them in the past, maybe you met them while networking. Regardless, these people are ideal for getting early feedback. Let me be clear: I am not suggesting that you ask people you know for fake reviews. Instead, ask trusted people in your network for real feedback. Ask them to be constructive. Help you build or offer a better product/service. But if what you have to offer is truly worthwhile, then you're bound to receive some positive feedback. Use it! Armed with this weeks 123's I hope you're one step closer to building a massive wall of customer converting social proof! Enjoying the newsletter?
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