Mastering Search Intent
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Read Time: 1.5 Minutes Mastering Search IntentHere are the four types of SEO that you need to know about to grow your business through search: 1. NavigationalThis means searchers are looking for a physical place on a map... 2. InformationalWhen searchers make this type of search, they are trying to learn about a topic. 3. CommercialThis happens when searchers are trying to explore what their purchasing options are. 4. TransactionalThese searches are super-specific and often indicate the searcher is trying to complete an immediate purchase. How To Use Search IntentIt's paramount that you understand this if you want to be successful with SEO within your business. Here's a simple breakdown of the types of pages you should create for each search intent: Informational = Blog Posts, Articles, News Navigational = Location Pages, Directories, Glossaries Commercial = Service/Product Pages, Competitor Comparison Pages, Value Proposition Pages Transactional =Service/Product Pages, Sales Landing Pages, Pricing Pages Next time you're doing keyword research, take a long hard look at the search intent data. SEO success isn't just about creating new content; it's about creating the RIGHT content. Thanks for reading this week's issue of Marketing 123's; I hope you've found it valuable. If you did, I'd love to hear your feedback here: Leave a Testimonial Ready to take the next steps?Take your brand to new heights by working with me & the 2POINT team. Promote your brand/business by sponsoring an issue of this newsletter. Transform your content process with this free 5-day course. |
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Read Time: 3 Minutes A life lesson from my Dad When I was 9 my Dad and I stopped at a Chick-fil-A in my hometown for lunch. He's a land surveyor, and there was a big project with a tight deadline coming up. So we'd spent all Saturday morning at the office as he chaotically tried to wrap this project up. I (not paying much attention) had a great morning playing on my Gameboy in the corner. While we weren't a poor family, we were not rolling in cash either. We counted money carefully. Going out...
Read Time: 2.5 Minutes New Year, Old Me? Marketing is one of the most distracting professions. There are always new platforms, new strategies, new opportunities, etc. It's so easy to get caught up chasing trends and whatever the "new thing" is. The problem is this causes marketing teams to make the wrong decisions while chasing shiny objects. The grass isn't greener. So as we go into 2024, this is your reminder that most businesses don't need to reinvent the wheel this year. Often if you have...
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