Letter to the CMO
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Read Time: 1.5 Minutes Letter to the CMOStop doing things you don't believe in. ... CMOs across the world are creating campaigns they don't believe in. They do it because:
This is the single biggest failure in the CMO role. As a CMO, it's your job to be the company's voice in marketing. You are the last line of defense for "good vs bad" marketing. By running campaigns, you don't believe in... you're sidelining the business. The Benefits of BeliefWhen you have complete belief in the work you do, you do better work. Here's why: Understanding By simply believing in your campaigns, you develop a better understanding of them. You study them, speak proudly of them, and educate others on them. A CMO that understands their campaigns deeply is a force to be reckoned with. Commitment Good campaigns take time. They are an investment that doesn't always produce an ROI immediately. If you're going to commit to the long-term success of the business, you have to believe in the campaigns you're running. The CMO who believes; knows how to make the right commitments. Ultimately, belief leads to focus The Benefits of FocusArguably the best part about believing in your work is that it provides you the freedom to focus. Focus is the ultimate lever you can use to create better marketing. Let's break that down. Learning With the freedom to focus, you can learn. What works? What doesn't? These lessons are the secret to incredible marketing. It takes lots of failures to become great. Focus gives you the ability to fail without quitting. Repetition When you believe in something, you're open to repeating it. Repeating your work over and over again is how you PERFECT it. ... This is just the beginning of a new series I'm starting, Letter to the CMO Lessons I've learned that CMOs & soon-to-be marketing leaders need to know. Stay tuned; Marketing 123's is about to get even more valuable for marketing leaders. Thanks for reading this weeks issue of Marketing 123's, I hope you've found it valuable. If you did, I'd love to hear your feedback here: Leave a Testimonial Ready to take the next steps?Take your brand to new heights by working with me & the 2POINT team. Promote your brand/business by sponsoring an issue of this newsletter. Transform your content process with this free 5-day course. |
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