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Read Time: 1.5 Minutes Great Marketing Takes An ArmyMost companies (+50%) fail for the same reason. They lack the basic principles of Marketing and as a result, they lack core business principles. There are a few things you need if you want to have a chance at success:
Without all of these, you’re doomed. 42% of companies fail just from lacking PMF alone. 95% of companies have a vision statement or mission statement that means nothing. Or at least isn’t being executed against in daily activity. It’s just another box to check by a lazy team. War & BusinessThere are a lot of commonalities between war and business. Battles are lost every day for the same reasons.
Stop what you’re doing. Stop everything. Don’t waste another year. 2024 is going to be a critical win/fail year for millions of businesses (small & large) all over the world. Do you believe you’re ready? Download The PDF: Great Marketing Takes An Army Thanks for reading this week's issue of Marketing 123's, I hope you've found it valuable. If you did, I'd love to hear your feedback here: Leave a Testimonial Ready to take the next steps?Take your brand to new heights by working with me & the 2POINT team. Promote your brand/business by sponsoring an issue of this newsletter. |
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Weekly content to help you become a better marketer.
Read Time: 3 Minutes A life lesson from my Dad When I was 9 my Dad and I stopped at a Chick-fil-A in my hometown for lunch. He's a land surveyor, and there was a big project with a tight deadline coming up. So we'd spent all Saturday morning at the office as he chaotically tried to wrap this project up. I (not paying much attention) had a great morning playing on my Gameboy in the corner. While we weren't a poor family, we were not rolling in cash either. We counted money carefully. Going out...
Read Time: 2.5 Minutes New Year, Old Me? Marketing is one of the most distracting professions. There are always new platforms, new strategies, new opportunities, etc. It's so easy to get caught up chasing trends and whatever the "new thing" is. The problem is this causes marketing teams to make the wrong decisions while chasing shiny objects. The grass isn't greener. So as we go into 2024, this is your reminder that most businesses don't need to reinvent the wheel this year. Often if you have...
Read Time: 4 Minutes Storytelling ... it's a forgotten art. Almost everyone knows what storytelling is. They even say they believe in it. "Storytelling is the most effective way to market a company" "Marketers are storytellers" "Storytelling is the most authentic form of content" You've probably heard statements like this 1000x times, just like I have. The problem is most people don't know how to tell stories. Just like me. But, with thousands of hours in reading, podcasting, leading...