Free shouldn't be free.
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Read Time: 1.5 Minutes Free shouldn't be free"The best way to sign new clients is to provide them value upfront for free." - everyone Here's the part that everyone screws up... Free to the prospect shouldn't be free to YOU Most businesses approach this concept by:
"Value" is the perception of how much time & money something is worth. "300+ hours of research" "20 years of industry experience" "$5000 of product testing" If your asset costs you nothing to create, it will mean nothing to your prospect. On the flip side... The more it costs you, the more your prospect will value it. This is a hard pill to swallow. It's scary to take the upfront risk of time & financial investment. Respect & appreciation = recognizing that someone else has done something unpleasant purely for your benefit. I spent 3 hours in the blazing heat, mowing the yard, pulling weeds, watering the flowers, trimming the bushes, and chopping overhanging tree limbs. I was exhausted... BUT I won a lot of goodwill with my wife.
This is what "FREE" looks like. So the next time you go down the path of providing value for your prospects... Remember that free shouldn't be free. Thanks for reading this week's issue of Marketing 123's; I hope you've found it valuable. If you did, I'd love to hear your feedback here: Leave a Testimonial Ready to take the next steps?Take your brand to new heights by working with me & the 2POINT team. Promote your brand/business by sponsoring an issue of this newsletter. Transform your content process with this 5-day course. |
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