Content isn't king
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Read Time: 1.5 Minutes Content Isn't KingYou've undoubtedly heard this phrase 1000s of times. Most marketers have said it themselves at one point or another. "Content is king" Well, it's a lie. Or rather, a simplification. In the real world of marketing... there's something far more important than content. Distribution The ability to actually get your content in front of the ideal audience. Content is great, but without distribution it's just noise. So How Do You Build Distribution?
While the answer is simple; that doesn't make it easy. Identifying who your audience is, and where they pay attention is challenging enough. And, once you know where they pay attention you actually have to distribute content there regularly. One platform isn't a big deal, but 3, 4, 5, 6, 7 (it can really add up) Thankfully, I've already built the Content Repurposing Playbook to help you cut way down on the work. (ps. I already sent you this playbook, search "Content Repurposing Playbook" in your inbox) Hammering The Point HomeWhen you invest in content, you're trading your time & money for impressions and follows. Ultimately with the goal to turn those impressions and follows back into money. When you only distribute your content once, you're greatly limiting the impact that it will have on your goals. When you distribute your content 10x, 20x, 30x, and so on... The ROI becomes insane. That's why it's not the Content that is king, it's the Distribution. Thanks for reading this weeks issue of Marketing 123's, I hope you've found it valuable. If you did, I'd love to hear your feedback here: Leave a Testimonial Ready to take the next steps?Take your business to new heights by working with me & the 2POINT team. Promote your brand/business by sponsoring an issue of this newsletter. Transform your content process with this free 5-day course. |
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