Ch- Ch- Ch- Changes
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Read Time: 1.5 Minutes ChangesI'm really excited to share some changes coming to Marketing 123's (and my life in general). On Tuesday I officially joined the 2POINT team as CMO! This is a big move for a few reasons: 1. I have a laundry list of new ways I can help YOU. More specifically, I'll be sharing specific lessons, case studies, and tactics that are leading to real-world success for our clients. These weekly marketing lessons are about to experience a big level-up. Also, many of you already subscribe to Marketing Minds where I interview marketers from all different industries. Well I'll be adding even more audio & video content to what I'm already doing over the next quarter. (more on this soon) I want to stress... While this new role is both exciting & demanding, I remain committed to helping you become a better marketer. I'll continue to share my best tips, strategies, frameworks, and templates every week for FREE. Whether you decided to "take the next steps" or not. There's Something Else...I'm jumping the gun a little bit here buuuut, late April I'll be cohosting a virtual marketing training session on LinkedIn. If you want to kick your content marketing game up a notch you'll want to be there. Keep your eyes peeled on your inbox, I'll be sending out private invites! Anyways, that's all for this issue. See you next week! Thanks for reading this weeks issue of Marketing 123's, I hope you've found it valuable. If you did, I'd love to hear your feedback here: Leave a Testimonial Ready to take the next steps?
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Marketing 123's
Weekly content to help you become a better marketer.
Read Time: 3 Minutes A life lesson from my Dad When I was 9 my Dad and I stopped at a Chick-fil-A in my hometown for lunch. He's a land surveyor, and there was a big project with a tight deadline coming up. So we'd spent all Saturday morning at the office as he chaotically tried to wrap this project up. I (not paying much attention) had a great morning playing on my Gameboy in the corner. While we weren't a poor family, we were not rolling in cash either. We counted money carefully. Going out...
Read Time: 2.5 Minutes New Year, Old Me? Marketing is one of the most distracting professions. There are always new platforms, new strategies, new opportunities, etc. It's so easy to get caught up chasing trends and whatever the "new thing" is. The problem is this causes marketing teams to make the wrong decisions while chasing shiny objects. The grass isn't greener. So as we go into 2024, this is your reminder that most businesses don't need to reinvent the wheel this year. Often if you have...
Read Time: 4 Minutes Storytelling ... it's a forgotten art. Almost everyone knows what storytelling is. They even say they believe in it. "Storytelling is the most effective way to market a company" "Marketers are storytellers" "Storytelling is the most authentic form of content" You've probably heard statements like this 1000x times, just like I have. The problem is most people don't know how to tell stories. Just like me. But, with thousands of hours in reading, podcasting, leading...