Authenticity vs AI
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Read Time: 2 Minutes Authenticity vs AIWe're living in a golden age of innovation, creativity, and human advancement. Yet at the same time, we're losing our authenticity. The bits that make us uniquely us. Opting instead to automate, scale, hyper-optimize, and mimic our way to success. It's the fallacy of AI advancement. Just because AI is making it easier than ever to scale content & creative-oriented professions- doesn't mean we always should. Let's talk about the war between AI and authenticity. What is AI doing to content?It's never been easier to write an article, publish a report, build a course, or chronicle a book. With 10-20 of your own words, you can create almost anything that language can fathom. This is lowering the floor in professions like:
What this means for Pro's:
What this means for Amateurs:
The rise in authenticityMore than ever people are seeking out real human connection. We want to find ways to relate, identify with, and communicate with people who share our beliefs/personalities. That's one of the reasons why video content has become the most beloved format. It can't be faked (not easily anyway). So when we're creating content we should be asking ourselves how we can peel back the layers and make things more raw. Raw content = authentic Off-the-cuff selfie camera videos, reactions to current events, live video/audio formatted content, weird text styling, personal stories, and strong opinions. All of these things help you create content that resonates with people & builds trust/authenticity. You don't want to be known for having the best-designed carousel template. You want to be known for being the person you are, with the beliefs you have, and the experiences you've lived. Don't be perfect, AI-optimized, or ideal for scale. Just be you. Thanks for reading this week's issue of Marketing 123's, I hope you've found it valuable. If you did, I'd love to hear your feedback here: Leave a Testimonial Ready to take the next steps?Take your brand to new heights by working with me & the 2POINT team. Promote your brand/business by sponsoring an issue of this newsletter. Transform your content process with this free 5-day course. |
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