A lesson in storytelling
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Read Time: 2.5 Minutes A Lesson In StorytellingHumans love stories. We're absorbed by them. Movies, TV shows, Books, Social Media Content, etc. It's all just storytelling. So when you say that you want to create content and build a following, what you're really saying is that you want to start telling a story. So how do you tell a story worth following? The Difference Between Heroes & VillainsHeroes and Villains have the same backstory. Pain. Somewhere along the way, they met opposition. Fell flat in the face of a challenge. Their life was damaged because of it. The difference is how they reacted. Villains experience this damage, then seek to get even. Heroes experience this damage, then seek to protect others from it. Every good story has a Hero and a Villain. So set them up appropriately and make it obvious. Villain: "Owners fail to get leads for their business from content." Hero: "I'm on a mission to help more owners get leads on autopilot with done-for-you content." The StruggleNo story is interesting without a struggle. But sometimes, this can be hard to articulate. Here's an easy framework to build your narrative around. Past. Present. Future. Past = The existence that shaped the hero Present = The current state of the hero and the villain they face Future = The future state of the hero and the defeat of the villain My StoryI always knew I wanted to be a programmer. I love tech, taught myself to code at a young age. You could almost say I was addicted to it. In college, I quickly realized it wasn't how I wanted to spend my life. ...crap What now? I spent a few years focusing on my career, trying new things. Operations? Felt like a cog in the machine. Sales? I was good at it but was prone to burnout. I was stuck in the sales world for a long time, unhappy with my life & the direction my career was going... Then... the pivot that changed my life. Marketing? Wait a second; this is IT! I went headlong into the world of marketing. I studied every book, course, online video, blog, guide, etc. that I could get my hands on. All this education & time in the field paid off. I built a rare skillset and was able to help the companies I worked with grow. Now we're here... Skillset? Check. Experience? Check. Having Fun? Check. Now it's time to help those one step behind me. I'm on a mission to help marketers & business owners build a better life for themselves through their businesses. Marketing programs that actually work. Strategies that actually work. No fluff; none of the BS I had to find out only worked on paper. Real marketing for real people in the real world. What's Your Story? Thanks for reading this weeks issue of Marketing 123's, I hope you've found it valuable. If you did, I'd love to hear your feedback here: Leave a Testimonial Ready to take the next steps?Take your brand to new heights by working with me & the 2POINT team. Promote your brand/business by sponsoring an issue of this newsletter. Transform your content process with this free 5-day course. |
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